Young Black Haired Girl With Pink Fingerless Gloves

In Western culture, the practice of assigning pink to an individual gender began in the 1920s or earlier. From then until the 1940s, pink was considered appropriate for boys because being related to red it was the more masculine and decided color, while blue was considered appropriate for girls because it was the more delicate and dainty color, or related to the Virgin Mary. Since the 1940s, the societal norm was inverted; pink became considered appropriate for girls and blue appropriate for boys, a practice that has continued into the 21st century.
Though the color pink has sometimes been associated with negative gender stereotypes, some feminists have sought to 'reclaim' it. For example, the Swedish radical feminist party Feminist Initiative and the American activist women's group Code Pink: Women for Peace use pink as their color.
The pink ribbon is the international symbol of breast cancer awareness. Pink was chosen partially because it is so strongly associated with femininity.
It has been suggested that females prefer pink because of a preference for reddish things like ripe fruits and healthy faces , but the associated study has been criticized as "bad science".