Young Brunette Girl Wearing A Black Pink Lingerie On The Couch

The global lingerie market in 2003 was estimated at $29 billion. Bras accounted for 56 per cent while briefs represented 29 per cent of the lingerie market in 2005. The world’s largest lingerie manufacturer, Victoria's Secret, operates almost exclusively in North America. The European market is quite fragmented, with Triumph International and DB Apparel leading the market.
Since the mid-1990s, women have had more choice in bra sizes; the focus has changed from choosing bras in an average size to wearing bras that actually fit perfectly. In the UK, for instance, the media is fueling an awareness campaign about the need for each woman to have a proper bra fitting before every purchase.