Curly Blonde Girl Wearing Pink Lingerie

Though the color pink has sometimes been associated with negative gender stereotypes, some feminists have sought to 'reclaim' it. For example, the Swedish radical feminist party Feminist Initiative and the American activist women's group Code Pink: Women for Peace use pink as their color.
The pink ribbon is the international symbol of breast cancer awareness. Pink was chosen partially because it is so strongly associated with femininity.
It has been suggested that females prefer pink because of a preference for reddish things like ripe fruits and healthy faces , but the associated study has been criticized as "bad science".