Young Blonde Girl In Jacuzzi On The Terrace

In 1948, brother Candido used the company's expertise in pumps to develop a submersible bathtub pump for his son, Kenneth, who had developed rheumatoid arthritis in 1943, at the age of 15 months and suffered from chronic pain. The boy received regular hydrotherapy treatments at local hospitals, but Candido could not stand to see his son suffering between visits. He realized that their agricultural water pumps could be adapted to give his son soothing whirlpool treatments in the tub at home. Kenneth Jacuzzi eventually took charge of the company.
In 1955, the firm decided to market the pump, dubbed "J-300", as a therapeutic aid, selling it in bath supply shops. To generate a little publicity for the unknown product, portable Jacuzzis were included in the gifts given to contestants on TV's Queen for a Day. It was pitched as relief for the worn out housewife. When Hollywood stars like Randolph Scott and Jayne Mansfield began offering testimonials, the Jacuzzi whirlpool bathtub started to acquire its fame. Jack Benny was hired as a spokesman for Jacuzzi.
The J-300 pump was portable and could be placed in any bath enclosure. The medical community recognized the benefit of this product for their hydro-therapeutic programs. Physical therapists and orthopedists prescribed their use in clinics and in the home.
In 1968, Candido Jacuzzi brought to market the first self-contained, fully integrated whirlpool bath by incorporating jets into the sides of the tub. Dubbed the "Roman Bathtub," the jets used a 50-50 air/water ratio to improve the experience. The Jacuzzi became a symbol of a luxurious lifestyle. Hundreds of thousands of Jacuzzi portables were installed, both indoors and outdoors, at recreation centers and private homes. Hollywood celebrities began making personal use of them.