Blonde Girl Wearing A Costume With Angel Wings And Stockings With Little Pink Hearts

Inverted heart symbols have been used in heraldry as stylized testicles (coglioni in Italian) as in the canting arms of the Colleonis of Milan.
"I Love..."
The heart symbol is used in various expressions to indicate love or affection, sometimes with a connotation that the feeling is superficial or juvenile. It is a play upon Milton Glaser's classic I Love New York logo. In many countries it can be used to show that one has a crush on someone or is in love with someone. It is also present in some recent titles, for example the film I ♥ Huckabees and the video game We ♥ Katamari.