Young Brunette Girl With Blue Eyes And Pink Swimsuit Body Painting Posing In The Studio

The Pillow Book, a 1996 film by Peter Greenaway, centers around body painting.
In 2009, New Zealand national airline Air New Zealand created a television commercial and a safety video, featuring airline staff (including CEO Rob Fyfe) wearing body-painted uniforms. It was part of the company's "Nothing to Hide" campaign, to promote its difference form low-cost airlines with its fully-inclusive fares.
The 1990 American film Where the Heart Is featured several examples of models who were painted to blend into elaborate backdrops.